Iconography

CHALLENGE

•   Approaching icon design holistically
•   Consider the audience
•   Consider the size the icon will be used at
•   Create consistent icon set styles

ACTION

Played with positive and negative space. These icons are highly simplified, exaggerated, and caricatured in nature so that they are appropriate for use at small sizes. 

RESULTS

The icons are simple, modern, friendly, and sometimes quirky and humorous. Some of the product icons are literal, but they can also be metaphorical, symbolically representing the features of a product.