About Me

I am a product design leader of equal parts strategy, product and service innovation, interaction design, and communication design. I research, ideate, design, prototype, and I am passionate about problem-solving. When designing a product or service experience, I always think about the emotions, and cognitive processes that make up the experience. ““An experience” is multi-dimensional, it doesn’t happen on a screen, it happens in the mind.

With over 12 years of experience leading design projects and 3+ years of experience leading design teams, I am passionate about collaborating with companies to build stronger brands, create meaningful product and service experiences, and enhance people’s lives through design. I thrive in navigating ambiguity, balancing quality, speed, and experimentation. Always eager to learn, I embrace new challenges and tackle a wide range of problems as they arise.

In my ex-lives, I helped crafting brand and packaging design experiences for many consumer brands; reimagined spacial experiences and way-finding systems; redesigned B2B e-commerce site experience for Samsung’s corporate marketing team. Currently, I’m leading the design effort for Chase’s Loyalty Servicing Platform, uplifting service experience for 50K phone specialists and branch specialists. After hours, I love to travel and spend time with my dog. I’m interested in reading human psychology books, because I’m fascinated about the human mind.

Here is my latest resume, let’s work together!

 

My Philosophy

Involve users early and often. Listen and understand users’ needs and pain points. Set requirements that align users' goals with business goals.

  • Being more proactive rather than reactive. I don’t just sit there and wait for answers to come to me. Being proactive at the start of a project is key, where there is a lot of ambiguity or a false sense of consensus.

  • Understand the specific skills of others and leverage when necessary. Not everyone is a carbon copy of skillsets and experience, I try to get to know people that I work with so I can better collaborate with them, tap into those exceptional complementary skills in others during the design process.

  • Establish empathy together as a team. Understand users together as a team. Doing so eventually weaves benefit into the product at every level.

  • Collectively define and agree on problems. Take time to understand and clearly define users and business problems. Everyone on the team should have a voice and share his/her perspective openly. Work together to truly understand and align on problems.

  • Have logical reasons behind every design decision and articulate clearly. Design can be a subjective and creative art form, but it’s also very logical and scientific. I try to make data-informed design decisions, and I believe that every UI element should serve a specific purpose and should earn its place. Data can tell me a lot about user behavior: the preferences of the users I serve, what they like/dislike, how they interact with digital products, and what devices they use.

  • Fail early and fail cheaply. Spend the minimum amount of time to create the closest to the real thing, then work with users to collect feedback on the idea. By iterating on solutions frequently, we reduce wastage, so that we do not work blindly on things that are not used in the final product.

  • Work closely with developers. Keep open communication and work closely with developers from start to finish, making developers understand that every little feature created will make or break the overall product experience. Getting engineers involved in the design process early on so developers feel included in the early ideation phase, not just downstream.

  • Constantly iterate and improve. I don’t get too attached to the final design, because there is always room for improvement. Pay attention to metrics that help measure the success of each product, analyze and identify new areas for improvement work.

 

My Hard Skills:

  • Design Thinking

  • Design Rational

  • UX / UI Design

  • Interaction Design (IxD)

  • User Research

  • Information Architecture

  • Wireframing

  • Branding

  • Rapid Prototyping (paper / interactive)

  • Simple UX Writing

  • Usability Testing

My Soft Skills:

  • Collaboration

  • Communication

  • Problem Solving

  • Active Listening

  • Ability to trust & build trust

  • Ask for and give constructive feedback

  • Demonstrate empathy for team members and stakeholders

  • Basic code reading fluency

  • Project Management

Tools I Love:

  • Figma

  • FigJam

  • Sketch

  • Monday

  • Miro (online whiteboard)

  • Webex / Zoom (conferencing)

  • Adobe Creative Suite

  • Microsoft Office

  • Keynote

  • JIRA

  • Confluence