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Smart Design Brand Communication

One of the most challenging projects at Smart was working on its own brand identity. From brand repositioning to a multitude of touchpoints to passionate stakeholders. The goal was to evolve the brand and elevate Smart's profile. It was about empowering employees to be confident ambassadors. It was about championing strategic, well-crafted, on-brand solutions. It was about communicating culture and provoking conversation. Be smart about it, not just saying it. Most of all, telling the story of Smart Design from past, present and future perspective.