I’m Faye, a product designer at JP Morgan Chase. I’m passionate about problem-solving, and enjoy creating user-centric, delightful, and human experiences.
Previously at Samsung Electronics America.
Shaping the future of B2B
Evolved our business e-Commerce website in order to offer business buyers a significant online shopping experience, supporting a longer sales cycles, larger order sizes, tiered pricing, and a non-linear buyer journey.
B2B site navigation
Restructured the information architecture based on an analysis of the current navigation system and user pain points. Designed a more intuitive navigation flow that aligned with user needs.
Revitalizing the Shopping Experience
Spatial design projects, our goal is to plan and design Scott Square to create functional, aesthetic, and meaningful environments to help people interact with the space, ensure the space can also enrich people's lives.
Reinvent Amazon’s Luxury Stores
A complete iOS mobile app revamp from its overall look and feel, to navigation experience, to branding. Created an optimized user experience to help increase user engagement, and drive conversions.
Customer Service Experience
A deep dive into optimizing the Chase Ultimate Rewards’ customer service journey to better equip our phone specialists in supporting rewards customers, fostering efficient problem-solving to maximize customer satisfaction.
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Servicing Platform Navigation
Focused on improving user experience through better navigation, restructuring the site IA base on user research, and consistently renaming elements to make the website way-finding more intuitive and easier to understand for users.
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