About me

My philosophy

Hard Skills:

• Design Thinking

• Design Rational

• UX / UI Design

• Interaction Design (IxD)

• User Research

• Information Architecture

• Wireframing

• Branding

• Rapid Prototyping (paper / interactive)

• Simple UX Writing

• Usability Testing

After hours

I am a product design leader of equal parts strategy, product innovation, interaction design, and communication design. I research, ideate, design, prototype, and I am passionate about problem-solving. When designing a product, I always think about the emotions, and cognitive processes that make up the experience.

Currently, I lead design for internal customer experiences at JPMC—focused on making dense, data-driven tools more intuitive and actionable for our phone specialists. By collaborating directly with phone specialists to prototype, test, and refine solutions, I’ve helped improve agent workflows, contributing to an 80% reduction in redemption resolution time.

Previously, I spent over six years at Samsung, designing for the B2B side of the business. I led the redesign of their B2B e-commerce platform based on deep buyer journey research and introduced a scalable design system that accelerated product launches and reduced time to market. These efforts contributed to a 310% increase in B2B revenue over two years and a 96% year-over-year growth in site traffic. I’ve also managed agency design teams and mentored up-and-coming designers—something I’m deeply passionate about.

I am passionate about collaborating with companies to design meaningful product experiences, and enhance people’s lives through design. I thrive in navigating ambiguity, balancing quality, speed, and experimentation. Always eager to learn, I embrace new challenges and tackle a wide range of design problems as they arise.

Involve users early and often. Listen and understand users’ needs and pain points. Set requirements that align users' goals with business goals.

• Being more proactive rather than reactive. I don’t just sit there and wait for answers to come to me. Being proactive at the start of a project is key, where there is a lot of ambiguity or a false sense of consensus.

• Understand the specific skills of others and leverage when necessary. Not everyone is a carbon copy of skillsets and experience, I try to get to know people that I work with so I can better collaborate with them, tap into those exceptional complementary skills in others during the design process.

• Establish empathy together as a team. Understand users together as a team. Doing so eventually weaves benefit into the product at every level.

• Collectively define and agree on problems. Take time to understand and clearly define users and business problems. Everyone on the team should have a voice and share his/her perspective openly. Work together to truly understand and align on problems.

• Have logical reasons behind every design decision and articulate clearly. Design can be a subjective and creative art form, but it’s also very logical and scientific. I try to make data-informed design decisions, and I believe that every UI element should serve a specific purpose and should earn its place. Data can tell me a lot about user behavior: the preferences of the users I serve, what they like/dislike, how they interact with digital products, and what devices they use.

• Fail early and fail cheaply. Spend the minimum amount of time to create the closest to the real thing, then work with users to collect feedback on the idea. By iterating on solutions frequently, we reduce wastage, so that we do not work blindly on things that are not used in the final product.

• Work closely with developers. Keep open communication and work closely with developers from start to finish, making developers understand that every little feature created will make or break the overall product experience. Getting engineers involved in the design process early on so developers feel included in the early ideation phase, not just downstream.

• Constantly iterate and improve. I don’t get too attached to the final design, because there is always room for improvement. Pay attention to metrics that help measure the success of each product, analyze and identify new areas for improvement work.

Soft Skills:

• Collaboration

• Communication

• Problem Solving

• Active Listening

• Ability to trust & build trust

• Ask for and give constructive feedback

• Demonstrate empathy for team members and stakeholders

• Basic code reading fluency

• Product management

• Design leadership

Tools I Love:

• Figma

• Monday

• Notion

• Miro (online whiteboard)

• Zoom (conferencing)

• Adobe Creative Suite

• Microsoft Office

• Keynote

• Final Cut Pro

• Confluence & JIRA

I'm a swim champion and won my first gold medal at the age of six, I continued swimming as a lifelong sport—it keeps me grounded and healthy. I also have a passion for travel and love diving into new experiences. Although I'm naturally introverted, I'm always open to growth and eager to learn new things.

Upcoming adventure: Trip to Norway
Currently reading: The Gifts of Imperfection
Currently learning: Smart animate in Figma